Things to do or checklist for a Local SEO Setup
Let’s Setup your Local SEOCheck mobile friendly of the website
This the most important feature which supposed to be checked for a website, as most of the customers visit the google through mobile or look for a business through a website. Just check here Mobile friendly test of the website.
Keyword Research and Brainstorm your SiLs (Service in Locals)
for example: finanzmakler in schwetzingen, immobilienmakler in schwetzingen or versicherungsmakler in schwetzingen. With this keyword research for your services in location, it is important to see that the business provides the services in this particular locations or region. For this SEO tools such as SEMrush or Ubersuggest could be use. As well as Craigslist could also be used to generate the different keyword ideas
Google My Business Listing
GMB is a free tool for business to manage their online presence across the Google Search and Maps. Click here to setup your account. Fill out each and every detail of your business in this account.
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Bing Places Listing
Set up Bing Places just like GMB here and you could connect Bing Places to GMB also
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Claim Apple Maps
Claim here the listing on Apple Maps
Local Citation or Business Directories
Citations are online mentions of your business, which usually display your business name, address, and phone number—collectively known as NAP (Name, Address, Phone). Build More Citations or add your business in different directories. for example,
TripAdvisor (for restaurants, hotels, etc.)
FindLaw.com (for attorneys)
HealthGrades.com (for doctors)
HomeAdvisor.com (for plumbers, tradespeople, etc.)
List of Top local citations are available here. Use SEMrush to find more citations.
On – Page Seo Setup to Rank Local Landing Pages
If you serve multiple areas/cities and want to rank in each of those locations, you need to set up local landing pages.
Here’s the structure I would recommend:
- yourlocalbusiness.com/area‑1/
- yourlocalbusiness.com/area‑2/
- yourlocalbusiness.com/area‑3/
For example:
https://miamakler.de/immobilienmakler-in-heidelberg/
Optimize Your Local Landing Pages
Your local landing pages should be optimized around individual locations.
For example:
Add Schema Markup in your website
Create a Schema Markup free from our tool, enter the website or page you want to include in it. Index it in the website and test the code using Google’s Structured Data Testing Tool. Schema-Markup is a big topic and it is discussed in another file.
Address on Facebook Account should be similar to GMB address.
If you are in Europe or are willing to expand your reach in Europe, contact our European Team Ranqinxz to lead your Business in Europe. Visit us Website and Contact Us or fill the form here and we will get back to you as early as possible.